Prelini serves as VP Marketing EMEA at Bazaarvoice, the world’s largest shopper network that connects people, products, brands and retailers at each stage of the buying journey, since February 2014. She oversees the strategy and execution of Bazaarvoice marketing efforts across the region.
Bringing nearly 20 years of experience from high growth companies, with a particular emphasis on Software and SaaS applications, Prelini has led marketing initiatives and practices for blue chip companies including Lotus Software, IBM, Adobe and Lithium Technologies, and is an expert leader in the field of marketing/program management, demand generation, brand/PR, communications, product marketing, partner and channel marketing.
An accomplished public speaker and thought leader on social, marketing and customer experience, Prelini breaks the mould of a traditional marketer, constantly looking at new approaches, ideas and by leading change within the industry.
Prelini obtained a Master’s of Science in Marketing, also having completed her dissertation research in the area of customer experience management in 2010.